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The world's cashmere clothing and industry trends
1. Cashmere products in consumer-oriented towards the civilian population, consumption increased year by year
In Europe, cashmere products consumption is a patented high-income strata. From an economic perspective, cashmere products are high-end consumer goods, both to increase revenue or lower prices will cause increased demand. With the cashmere industry development and the improvement of people's living standards around the world, cashmere products are gradually moving towards civilian-based, consumer demand has expanded each year. Manufacturers in many countries are also committed to building low-priced cashmere sweater, sweater industry is set to its low-cost countries, low-priced cashmere sweater imports of the EU's rapid growth. Clothing Wholesalers in France, Paris International Exhibition of pure cashmere products to establish the exhibition, exhibitors introduced a 100% pure cashmere sweaters, each piece sold to retailers, priced 17.5 (approximately 180 yuan); Retail These providers will be followed by the price of clothing sold to consumers 30 to 40 euros each. At the same time, Gap, Benetton, Zara and Mango fashion brands such as Euro launch price of dozens of cashmere blended products. In Paris Interselection market, 100% pure cashmere pullovers were sold to 17.50 euros each.
2. After the abolition of the quota system, cashmere market, there will be a re-integration of the development trend of
Abolition of the quota system, the cashmere industry will be worldwide to achieve the most optimal allocation of resources, cashmere industry chain will be in a fair, free and mutually beneficial global competition in the market to re-play its role. Therefore, all the world's cashmere enterprises will face new opportunities and challenges.
On the international market cashmere sweater 3 / 4 are Chinese products, but the actual hanging less than 20% of Chinese brands. A few years ago subject to quota restrictions, the majority of China's exports of cashmere products to OEM's start to enter the international market, relying on "OEM" selling low-priced products, the Chinese cashmere products in the international market price has remained high it up. Cashmere products export in 2005, the average price of 30 U.S. dollars, the lowest 16 U.S. dollars, is Apple's brand of cashmere products in the United Kingdom 1 / 4 of the Italian Lauro Bi Yana brand cashmere products, 1 / 3. The OEM price of foreign enterprises in import prices 3 to 4 times or even 10 times more foreign enterprises about 50% of each batch of product sales can be profitable, even after low-cost Shuaimai-season is still a profit.
Cashmere market competition is the competition in comprehensive strength. With the 2005 abolition of global textile quotas, the international market space for the expansion of China's cashmere production capacity will be further released, China's cashmere industry because of its resource advantages and product advantages, will attract more foreign capital, advanced technology, advanced management and so on elements, to strengthen co-operation with other countries. Promoting China's cashmere industry in quality, management, environmental protection, the areas of brand development, promoting industrial upgrading. Some of cashmere products and foreign companies will soon face a large number of Chinese cashmere products to enter the international market, the impact will be looking for cheaper labor than China as a partner in developing countries to open up diversified markets. Therefore, the cashmere market will be in the new trading environment, the re-integration.
3. China's yuan revaluation will lead to international markets, cashmere products in short-term reduction
China is the world's leading cashmere and cashmere products producing and exporting countries, while the low-cost advantage of China's exports of cashmere, cashmere RMB appreciation means that the relative increase in export prices. At this point would be to reduce China's products in the international market price competitiveness. Cashmere export enterprises will be subject to export earnings when converted into yuan exchange losses, reducing profit margins cashmere export enterprises. In addition, in 2007 yuan appreciation, rising labor costs, raw materials and rising energy prices led to increased production costs, which will have a large dependence on exports caused by short-term impact of cashmere companies, especially those severely affected by low prices to win, scientific and technological content lower exports of cashmere products.
Taking all these factors, the Chinese yuan appreciation on the cost of production at home and abroad had a significant impact, it will further guide the capital to the origin of the transfer of more profit. Therefore, international companies will invest and build factories lower-cost countries. Chinese cashmere manufacturers will soon be sold in the domestic cashmere products; the long run from lower costs and increase efficiency on the potentials and increase the added value of products, export growth was restored.
4. Improve the technological content of products to create their own brands will be the subject of the world's cashmere market competition
Environmental protection and the competitive environment in the face of severe under the influence of competition in the world's cashmere industry, the gradual development of competition by product quality, service and brand value for the individual competition. Italy, England, France and other countries do not produce wool, but it has the world's top brands of cashmere. Although the Chinese cashmere industry has dozens of well-known brands, but the "go abroad" in its own brand very little good. China's largest cashmere producer Erdos Group has been trying to fight in foreign brands, but the export products in 2006 accounted for only about 10% of their own brands and other clothing by the world-renowned vendors OEM sales.
The abolition of the quota system for the cashmere industry development has brought opportunities. As the international cashmere processing industries to the transfer of Chinese territory, China's cashmere processing capacity increased, the structure of exports of cashmere products from raw materials to focusing on change. In 2006, a large number of the original cashmere cashmere deep-processing enterprises to enter China. Cashmere product categories increased: from dehaired cashmere developed to cashmere yarn, cashmere sweater, knitted products from the developed to the circular knitting machine woven products and disposable clothing; product mix from the woolen, pure worsted spinning extended and multi-blended.
Now, with the international practice of commercial activities into management mode, steady increase in grade of cashmere products in China, many well-known enterprises, including Erdos, King Deer, Tianshan, Santa snow velvet, no longer satisfied for processing for foreign brands, but in R & D Previous efforts focused on developing products with independent intellectual property rights, improve the technological content of products to improve added value, foster world-renowned brands.
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