Nfl Diecast
 |
US $150.00
Sale of NASCAR Merchandise Soars Along With the Sports' Growth
From it's humble roots in the South, NASCAR racing has grown to almost unbelievable popularity across the entire nation in recent years. From the first races run in 1948 to the current NEXTEL Cup and Busch series, NASCAR has become arguably the number one spectator sport in America, boasting 75 million loyal fans. And, interestingly, 40% of those are women and 53% work in white-collar or skilled labor jobs. The numbers continue to be impressive; annual attendance at races is over 7 million and upwards of 275 million Americans watch on television.
Those who follow the circuit attribute several factors to its' success. One of those is a formula that no other spectator sport matches. Week in and week out, the best teams (drivers) are competing head to head against each other. Unlike, for instance the NFL, where you may have to wait weeks for that big matchup, you can watch number 1 versus number 2 every week. It's almost like having the Super Bowl of this sport every week.
Years of tradition and a grass roots beginning are also given credit for the sport's popularity. The origins of the sport in the "bootlegging" days and the humble background of many of it's initial stars seems to be attractive to fans in this day of the spoiled, pampered, arrogant professional athlete.
All of this has led to big business. From television revenues to licensed merchandise sales, NASCAR is big business today. NASCAR merchandise sales now have exploded to exceed $ 2 billion annually and the markets continue to remain strong.
Race fans seem to have a huge appetite for merchandise that shows support for their favorite driver, whether it is by wearing NASCAR apparel, buying accessories for their car or truck, or even decorating their home. NASCAR wall clocks, desk clocks, even throw blankets, sheets and wall tapestries are showing up in homes everywhere.
Within this huge market, strong sub markets appear. NASCAR collectibles have become big just by themselves. A variety of items from plaques and autographed pictures to diecast cars are snatched up, partly due to popularity, but also in hopes of appreciation in value for the collectibles market.
While the NASCAR diecast part of the market has softened recently, it is still respectable in strength. As drivers change their paint schemes, it allows manufacturers to expand the products several times over in this niche and that helps keep sales moving.
Apparel such as NASCAR jackets, jerseys, t-shirts, etc appear to be growing in popularity as manufacturers roll out expanded products and are even including more high end items like leather jackets and specialty items like jewelry. The true fanatic can even outfit the entire family with recent introductions of complete NASCAR kids clothing and youth lines.
Where will it all end? I don't believe we know, but when I see corporate secretaries wearing NASCAR hats and white collar managers wearing NASCAR shirts with pictures of "Junior" plastered on them, I question if there is a limit to this market.
About the Author
David Stargel publishes several NASCAR related websites in addition to writing about all sorts of NASCAR related topics.
|
|
NFL 1:32 Snowmobile Diecast - Bengals $6.8 NFL 1:32 Snowmobile Diecast - Bengals This is a NFL 1:32 Snowmobile Diecast - Bengals |
|
|
NFL 1:64 Sports Truck Diecast - Bengals $8.5 NFL 1:64 Sports Truck Diecast - Bengals NFL classics meet automobile classics in Classic Rides. Measures approx 3 1/2 inches long Fully NFL Licensed |
|
|
2009 Chevrolet Suburban Gold 1/43 Diecast Car Model by Luxury Diecast $14.99 2009 Chevrolet Suburban Gold 1/43 Diecast Car Model. |
|
|
Mark Donohue Figure For 118 Diecast Cars by GMP $11.99 Mark Donohue Figure For 118 Diecast Cars |
|
|
Don Garlits Figure For 118 Diecast Cars by GMP $11.99 Don Garlits Figure For 118 Diecast Cars |
|
|
Mehari Military Diecast Model Car 1/43 by Soildo $9.99 Mehari Military Diecast Model Car 1/43 |
|
|
Sheriff Dave Figure For 124 Diecast Model Cars by American Diorama $8.99 Sheriff Dave Figure For 124 Diecast Model Cars |
|
|
Police Mike Figure For 124 Diecast Model Cars by American Diorama $8.99 Police Mike Figure For 124 Diecast Model Cars |
|
|
Sheriff Brad Figure For 124 Diecast Model Cars by American Diorama $8.99 Sheriff Brad Figure For 124 Diecast Model Cars |
|
|
Police Ryan Figure For 124 Diecast Model Cars by American Diorama $8.99 Police Ryan Figure For 124 Diecast Model Cars |
|
|
Brad Sheriff Figure For 118 Diecast Model Cars by American Diorama $8.99 Brad Sheriff Figure For 118 Diecast Model Cars |
|
|
Dave Sheriff Figure For 118 Diecast Model Cars by American Diorama $8.99 Dave Sheriff Figure For 118 Diecast Model Cars |
|
|
Mike Police Figure For 118 Diecast Model Cars by American Diorama $8.99 Mike Police Figure For 118 Diecast Model Cars |
|
|
Jim Figure For 118 Diecast Model Cars by American Diorama $8.99 Jim Figure For 118 Diecast Model Cars |
|
|
Mechanic Sean Figure For 124 Diecast Model Cars by American Diorama $8.99 Mechanic Sean Figure For 124 Diecast Model Cars |
|
|
Jim Figure For 124 Diecast Model Cars by American Diorama $8.99 Jim Figure For 124 Diecast Model Cars |
|
|
Camper Accessories Set For 1/24 Diecast Car Models by Unique Replicas $12.99 Comes in a boxAll includedAccessories for 1/24 scale diecast cars |
|
|
Audi A1 Red 1/24 Diecast Car Model by BBurago $14.49 Audi A1 Red 1/24 Diecast Car Model. |
|
|
Audi A1 Black 1/24 Diecast Car Model by BBurago $14.49 Audi A1 Black 1/24 Diecast Car Model. |
|
|
OCC 1:18 NFL Diecast - Packers $15.22 OCC 1:18 NFL Diecast - Packers Orange County Choppers (OCC) has rocked the world of motorcyclesand television! Now, OCC partners with NFL to offer team-decorated, highly-detailed choppers. Serially-numbered limited edition. |
|
|
1923 Maxim C-1 Fire Engine Diecast Model 1/43 Red Die Cast Model Car by Yat Ming $17.49 1923 Maxim C-1 Fire Engine Diecast Model 1/43 Diecast Model Car. Made of diecast with some plastic parts.... |
|
|
2009 Chevrolet Suburban FBI Police 1/43 Diecast Model Car by Luxury Diecast $14.99 2009 Chevrolet Suburban FBI Police 1/43 Diecast Model Car. |
|
|
Lamborghini Miura SV Orange 1/43 Diecast Model Car by Autoart $117.99 Lamborghini Miura SV Orange 1/43 Diecast Model Car. Comes in plastic display showcase. Made of diecast... |
|
|
Nissan Prince Skyline Racing 28 1/43 Diecast Model Car by Kyosho $32.99 Nissan Prince Skyline Racing 28 1/43 Diecast Model Car. Comes in plastic display showcase. Made of diecast... |
|
|
1974 Ford Maverick White Diecast Car Model 1/24 by Motormax $12.99 Brand new 124 scale diecast model of 1974 Ford Maverick White diecast model car by Motormax.... |
|
|
Old Mini Cooper 1300 Yellow Diecast Car Model 1/24 by Welly $14.49 Brand new 124 scale diecast model of Old Mini Cooper 1300 Yellow diecast car model by... |
|
|
Pontiac Vintage Gas Pump Digital 1/18 Diecast Replica by Yat Ming $5.99 Brand new vintage gas pump for 1/18 scale diecast cars. Great for any diecast car enthusiast Individually... |
|
|
BMW 635CSi Bronzitbeige Metallic 1/43 Diecast Model Car by Autoart $39.99 BMW 635CSi Bronzitbeige Metallic 1/43 Diecast Model Car. Comes in plastic display showcase. Made of diecast... |
|
|
Old Mini Cooper 1300 Red Diecast Car Model 1/24 by Welly $14.49 Brand new 124 scale diecast model of Old Mini Cooper 1300 Red diecast car model by Welly.... |
|
|
BMW 635CSi Diamantblack Metallic 1/43 Diecast Model Car by Autoart $39.99 BMW 635CSi Diamantblack Metallic 1/43 Diecast Model Car. Comes in plastic display showcase. Made of diecast... |
|
|
Lamborghini Miura SV Yellow 1/43 Diecast Model Car by Autoart $117.99 Lamborghini Miura SV Yellow 1/43 Diecast Model Car. Comes in plastic display showcase. Made of diecast... |
|
|
Lamborghini Miura SV Red 1/43 Diecast Model Car by Autoart $117.99 Lamborghini Miura SV Red 1/43 Diecast Model Car. Comes in plastic display showcase. Made of diecast with... |
|
|
Nissan Silvia S13 Green 1/43 Diecast Model Car by Kyosho $29.99 Nissan Silvia S13 Green 1/43 Diecast Model Car. Comes in plastic display showcase. Made of diecast with... |
|
|
Nissan Silvia S13 Black 1/43 Diecast Model Car by Kyosho $29.99 Nissan Silvia S13 Black 1/43 Diecast Model Car. Comes in plastic display showcase. Made of diecast with... |
|
|
Nissan Prince Skyline Coupe Blue 1/43 Diecast Model Car by Kyosho $29.99 Nissan Prince Skyline Coupe Blue 1/43 Diecast Model Car. Comes in plastic display showcase. Made of diecast... |
|
|
1974 De Tomaso Pantera Black 1/43 Diecast Model Car by Minichamps $39.99 1974 De Tomaso Pantera Black 1/43 Diecast Model Car |
|
|
Mitsubishi i Miev White/Blue 1/43 Diecast Model Car by Vitesse $29.99 Mitsubishi i Miev White/Blue 1/43 Diecast Model Car |
|
|
Construction Accessories Set For 1/24 Diecast Cars by Unique Replicas $12.99 Comes in a boxAll includedConstruction Accessories Set For 1/24 Diecast Cars |
|
|
Peterbilt Audiobahn Transporter Diecast 1/64 Die Cast Truck Model by Jada $11.99 Peterbilt diecast truckCabin made of diecastIndividually boxedTrailer made of plastic Appoximately 12... |
|
|
Peterbilt Falken Transporter Diecast 1/64 Die Cast Truck Model by Jada $11.99 Peterbilt diecast truckCabin made of diecastIndividually boxedTrailer made of plastic Appoximately 12... |